Use Articles To Build Your Customer base

(It's called "your List")

Getting customers to your site should always be ranked as a high priority.

Also as important is the quality of your content, product or the services you provide.

If you have quality articles on your site that have interesting subjects for people to read and they're keyword rich, you'll get visitors.

If you're knowledgeable about a certain subject and can write quality articles then create a separate website for your niche and only add articles relating to that niche. You will need to add fresh content of course from time to time otherwise the search engines might consider your site 'stale'.

If you don't have time or feel unable to write lots of articles you should consider subscribing to an article supply site and get hundreds each month on different niches. That way you could have many sites on varying subjects and increase your chances of earning from each site by monetizing them with Google adsense or other similar systems the type of ad you se on this page

Even if your site sells products or services why not earn a little more by monetizing them this way. See our article on 'How to build an article website'.

You'll  want to keep those visitors so you will need to tempt them to stay with you. One of the ways you can combine marketing and customer service is through what is known as 'opt-in list.' An opt in is where a visitor to your site supplies a name and email address on an 'opt in form' on your page.

Opt-in marketing strategy is a strategy that is low cost and isn't time consuming. Here you get the consent of your website visitors to subscribe to your newsletters and/or other promotional materials such as catalogues or simply information.  If you have products or services then you will be creating a customer base to 'sell' to at that moment or at some future date.

Opt-in marketing uses your list of subscribers to send a promotional e-mail to. These e-mails can be sent at set periods by an autoresponder while you sleep and very often it is the third, fourth or even fifth message before they buy so don't despair. Some subscribers may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in the 'teasers' in your newsletter so when the reader wants more information they may click on the link and go to your site. If the articles or offers that you have on your site appeal to them they may then decide to buy or at least click on a Google advert and earn you some money or click on your Amazon or Kontera link and buy something. New readers may like to sign up to your opt-in list. This is a way to build your list. 

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter.

You can't do any of this without an 'Autoresponder' which has the facility to create your opt in form and it also captures the email address of your customer. When you wish to communicate to them you can pre-write a series of emails or newsletters and send them to all your subscribers with on click.

We've tried them all and eventually settled for who we think is the best. We would be happy to introduce you so contact me at my help desk and I'll send you the information you need to get the best.



Editor
Peter Charalambos
TheArticleTimes.com